Gisele Bundchen to donate cash for anti-hunger campaign
Brazilian model Gisele Bundchen is to donate the £100,000 she will earn in a show in Sao Paulo Fashion Week to a new Brazilian government campaign to fight hunger.
Bundchen wants to hand over the fee directly to Brazil's First Lady Marisa Silva, O Globo newspaper said.
She will perform in a show by Ricardo Almeida, a designer who also dresses Brazil's new president Luiz Inacio Lula da Silva. The fashion week starts Monday.
Silva has made the fight against hunger the top priority during his four year term that started on January 1.
The government January plans to announce details of its "zero hunger" programme that is will cost at least £432 million per year.
"The campaign is very important for the country," O Globo quoted Bundchen as saying.
Almeida said she hopes other celebrities will follow suit and donate funds to Brazil's anti-hunger plan.