Biz360 Inc. Empowers Multinational Corporations to Enhance Marketing Capabilities On a Global Level
Hyperion, McDATA and Oracle Select Market360 Global(TM) to Unify Previously Isolated Brand Messages
SAN MATEO, Calif., March 3 /PRNewswire/ -- Biz360 Inc., the leading provider of active market intelligence, today announced a revolutionary product changing the way multinational corporations define and implement global communications strategies. Market360 Global(TM) will allow enterprises like Hyperion, McDATA Corp. and Oracle to create and maintain a consistent global brand across all continents. The sophisticated, Web-based software service monitors prominence, mindshare, and industry trends in media around the world, creating actionable analysis that can shape a company's overall strategy or determine the necessity of a focused, targeted outreach plan. Current methods use a "rear view mirror" approach, manually assimilating and processing data that quickly becomes stale before a company can react. Market360 Global continuously analyzes company and competitor media coverage, alerting corporations in time to react to competitor moves, turn emerging trends into revenue opportunities and quickly respond to potentially harmful publicity, therefore maintaining or improving their global reputation. "The need for active market intelligence and results measurement is critical in today's challenging economic climate," said Mike Gustafson, senior vice president of worldwide marketing at McDATA Corp. "As a global storage networking solutions company, we want to know immediately if our message is being picked up by key domestic outlets." As more corporations expand their international focus and turn their attention toward creating a global brand, the ability to track these efforts as they occur has become crucial to the success of any worldwide operation. As customers of Market360 Global, Hyperion, McDATA and Oracle understand the need for these in-depth, targeted and continuous analytics. Biz360's analytic applications provide a level of market intelligence previously unavailable, replacing manual techniques that are time consuming and expensive, and provide information that quickly becomes outdated. "It's almost inconceivable to invest money in significant corporate communications programs without understanding the results," said You Mon Tsang, CEO and president of Biz360. "How would any other department justify its investment without measuring and analyzing the results? Market360 Global allows companies, for the first time, to do just that. In addition, enterprises can now track their media mindshare worldwide, centralize global PR results, connect corporate and local communications teams and adjust strategies with actionable analytics." Market360 Global(TM), now available from Biz360, includes three unique options to specifically fit your company's global target markets:
* World English Service Option -- This option analyzes English-language content from around the world.
* European Service Option -- This option analyzes media in major European countries in six native languages. Countries included in this service offering are: France, Germany, Italy, Netherlands, Spain, Switzerland and the United Kingdom.
* Latin American Service Option -- This option analyzes media in major centers of business in Latin America, in both Spanish and Brazilian Portuguese. Countries included in this service offering are: Argentina, Brazil, Chile, Columbia, Mexico and Venezuela.
Biz360 has also strengthened its global management team by appointing Eric Lee as executive vice president of global sales.
"Eric is ideally poised to build our global product presence with over 25 years of high tech sales experience, including 13 years at IBM, eight years at SGI, leaving as vice president of sales and marketing operations and delivering 40 percent annual revenue growth, and two years at iPass, Inc., where he grew new accounts 40 percent quarter over quarter," commented You Mon Tsang.
About Biz360 Inc.
Biz360 empowers decision makers with essential information that allows them to act strategically and respond effectively to industry trends and competitive issues. Its measurement application, Market360(R), continuously monitors and analyzes print, Internet, wire and broadcast media to provide valuable insight into the effectiveness of marketing communications programs.
Leading companies such as 3Com, Cap Gemini Ernst & Young, Harley-Davidson Motor Company, Hyperion, PacifiCare and Verisign use Market360's active market intelligence to improve their marketing performance by analyzing difficult-to- measure concepts such as brand perception, industry buzz, reputation and mindshare. Biz360 is a privately held company located in San Mateo, CA and is funded by Foundation Capital, Granite Ventures and Adobe Ventures. Biz360 can be reached at 866.424.9360 or http://www.biz360.com .