Are consumers' glasses half full or half empty?
www.usatoday.com Posted 2/25/2003 10:52 PM Updated 2/26/2003 8:44 AM By Sue Kirchhoff and Barbara Hagenbaugh, USA TODAY
WASHINGTON — Consumers are fed up. The question is whether they're tapped out.
Consumers' confidence in the economy plunged to its lowest in nearly a decade in February, with shoppers worn down by fears of war with Iraq, a stagnant job market, rising gas prices, falling stock prices, terrorism alerts and likely cabin fever at the end of a rough winter.
The sharp 15-point drop Tuesday in the New York-based Conference Board's consumer confidence index was the largest since the 2001 terrorist attacks and mimicked a similar steep decline before the 1991 Gulf War. It raised concerns Americans might be preparing to stay away from the mall and instead stay home and watch the news.
LOOKING AT THE GLASS Reasons to see it half empty: 1-Stock prices continue to fall. The S&P 500 index is down 45% from its high in March 2000. 2-Energy prices are soaring. Gasoline prices are up nearly 50% from a year ago. Home heating costs are also gaining. 3-Uncertainty about when or if the United States will go to war and what the outcome will be is growing. 4- A soft labor market. The median length of unemployment is at its highest in eight years. 5- Health care costs are rising at the fastest rate in a decade.
Reasons to see it half full 1-Home values continue to rise. Prices were up 7% in January from the previous year. 2-Interest rates are at 41-year-lows, making borrowing costs cheaper. 3-Inflation, outside of energy and food, is the lowest in decades. 4-Debt as a percentage of total family assets is the lowest since at least 1989, when records began. 5-Productivity is expected to continue to rise, leading to an improvement in living standards.
Any big pullback could risk a second recession, because consumer spending, which makes up 70% of the economy, has been the main pillar holding up the fragile recovery.
"Consumers are looking at the big picture, and they're getting scared," says Oscar Gonzalez of John Hancock Financial Services. "The simple fact is they don't have much left to draw upon. Higher gas prices are cutting into disposable income, and most consumers have already taken advantage of low interest rates."
Such concerns were partly allayed by a second report Tuesday that showed home sales rose to a historic level in January. Even the Conference Board report contained signs the strong housing market could last a bit longer. It found the number of people planning to buy a house in the next six months had risen, despite growing financial unease.
Economists caution that consumer spending is more closely tied to real income, which has risen in recent months, than to confidence numbers that can fluctuate widely. And they point to positive signs for economic growth this year: tame inflation, rising productivity and low interest rates.
Clearly, not everyone is running for the hills. William Eure, 72, a retired physician in Hattiesburg, Miss., says he's been down this road before and is confident the economy will rebound.
"We take two or three cruises a year and we're about to buy a new minivan," he says. "We're not doing anything differently than we've ever done."
Jobs hard to get
Still, many called the report cause for fresh concern, especially because more than 30% of the people responding said jobs were hard to get — a nine-year high — and only 15% expected their incomes to rise in the next six months, an all-time low. Those negative expectations are the most likely to translate into a drop in consumer spending.
Gina Martin, economist at Wachovia, says her firm expects consumer spending to fall this spring.
Paul Tennis, 43, of Pepperell, Mass., says he's worried about his job after seeing his co-workers laid off. "Certainly with the impending war, it doesn't seem like business is picking up," he says.
Tennis' car is 15 years old, but he says he won't replace it until he feels more secure about his job. He plans to save this year's tax refund.
The report also came amid signs consumers were pulling back from both the stock market and local stores and were being hit hard by a spike in gas prices that has many paying more than $2 a gallon.
Robert Mang is CEO of Galyan's, an Indiana-based sporting-goods chain with 34 stores in 17 states. He has noticed a drop in sales of big-ticket items. The $149 bicycles are selling well, but not the high-end bicycles that climb to $4,000.
"Traffic is up, but spending is down," Mang says.
The Conference Board figures, based on a survey of 5,000 people, showed the third monthly decline in a row. They were roughly in line with a University of Michigan consumer survey showing confidence at a nine-year low.
More than 30% of respondents called current conditions bad, up from 27% in January. Nearly 20% expect things to get worse in the next six months, up from 14%. While the number planning to buy houses increased, the number ready to buy a car fell to the lowest since October 1996. The decline in confidence was most pronounced among the middle-aged and better-off.
The news rattled Wall Street initially, but stocks recovered. The Dow Jones industrial average finished up 51 points to 7910, after plunging in early trading. The index is down 5.2% this year.
Professional investors acknowledge that corporate earnings and revenue growth would likely take a hit if Americans stopped spending. But many traders and strategists also view consumers' increasingly downbeat outlook as a signal that uncertainty and fear have reached extreme levels — a sign things are likely to get better.
"When confidence drops this low, this fast, it suggests that the next major move will be an improvement in conditions," says Ed Yardeni, chief investment strategist at Prudential Financial.
In the previous seven instances in which the Conference Board's indicator came in 10 points below the previous month's reading, the Dow was up an average 2.1% five days after the report's release, according to MarketHistory.com.
Keys to consumer spending
Economists have been predicting a sharp decline in consumer spending for months. So far, Americans have defied expectations and kept their pocketbooks open.
Looking ahead, analysts say several factors will determine Americans' shopping patterns:
- War. There is concern about the tangible effects of a war — rising energy prices and stock fluctuations — and more intangible fears that could further undermine confidence. Along with the Conference Board findings, a poll by the Pew Research Center for the People and the Press showed public confidence in the White House's handling of the war and the economy is declining, with few paying attention to Bush's tax-cut plan. Three in 10 Americans said they did not have enough money to pay bills and make ends meet.
- Energy. Concerns that a war with Iraq will disrupt oil supplies, a strike in key oil-exporter Venezuela and already low inventories have put pressure on energy markets. Gasoline prices are up nearly 50% from a year ago and are above $2 a gallon in many markets across the USA. Gasoline prices are something people see every day as they drive to and from work and are considered to have a big impact on consumers' psyches.
"The most visible price in America is the price of gasoline," says Daniel Yergin, chairman of Cambridge Energy Research Associates and author of The Prize: The Epic Quest for Oil, Money & Power, a Pulitzer Prize-winning book on the oil industry. "That's a big weight on the economy and on those confidence factors."
The cost of heating homes has also risen. The price of natural gas, which 55% of homeowners use to heat their houses, has more than quadrupled in the past year.
- Employment and income. While the 5.7% unemployment rate is low by historical standards, the median length of unemployment is now at an eight-year high of 9.8 weeks, and many discouraged workers have dropped out of the job market altogether. A survey released earlier this week by Manpower said employers expected hiring to slow this spring, the first decline in more than a year. There have been some signs that income growth is slowing, but it remains healthy.
- Stock market. Investor optimism in February slumped to an all-time low amid concerns about pocketbook issues, according to UBS' index of investor optimism.
"The investor is telling us that until they see this economic recovery is for real, they are not jumping into this market," says Tracy Eichler, investment strategist at UBS Paine Webber.
The average stock mutual fund has fallen 10.3% a year the past three years, according to fund-tracker Morningstar. Most fund shareholders held on during the long decline, but they are starting to flee now. Investors pulled $7.7 billion from stock funds in December. More surprising, they yanked an estimated $1 billion from stock funds in January, traditionally the month when funds see the most new money. It's the first January since 1990 that money has left stock funds.
Contributing: Sandra Block, Del Jones, Adam Shell, John Waggoner